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About Karoule Group

Product evaluation, supply coordination and measured acquisition for online commerce.

Planning a range of consumer products

Product and market

Karoule Group works on the decisions that connect a product range to its market. We examine product suitability, supplier requirements and the channels through which a business plans to reach customers.

Sourcing and availability

Our sourcing work includes comparing specifications, assessing quality requirements and coordinating procurement. We help organise the information and processes needed to support product availability and fulfilment.

Channels and measurement

Digital-growth work connects the catalogue and customer journey with paid-media planning, creative testing and campaign measurement. Priorities depend on the business requirements and the evidence available.

Partners and responsibilities

We help independent brands connect with suitable suppliers and distribution partners. Scope, responsibilities and delivery requirements are discussed for each engagement.